December 20th, 2009
Hulu Gets Its Own Show and Goes Global
Crafty those Hulu cats. Not only have they teamed up with Simon Fuller and his 19 Entertainment for youth Hollywood frolicking, “If I Can Dream”, but in one fell swoop they open up the international market. A tip of the hat to Peter Kafka for teasing this one out…The money quote via Peter’s Media Memo, “The press release announcing “If I Can Dream” says “it will be the first recurring show to be available to select international audiences via Hulu,” though it doesn’t spell out which countries or a time frame.”
And I thought it just was interesting because there was an opportunity to be first but Hulu gets to spread its wings and see if it can’t be an international destination hub. It will be interesting to see how it plays. “Quarterlife” or “Dr. Horrible”?
This entry was posted on Sunday, December 20th, 2009 at 7:05 pm and is filed under Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.