November 25th, 2009
Content Matching Gone Awry
This was a fun thing to stumble across. While ad agencies and all form of media experts warn about the dangers of UGC content – what about good old-fashioned questionable editorial content alongside your home-maker product. Witness the awl and their delightfully snarky and bitter suggestion that you should have had sex last night because you won’t tonight and definitely won’t be in the mood tomorrow in your tryptophan haze.
With copy like the following, “Your family is getting in on Wednesday night and nobody is getting laid with in-laws in the other room. Unless you miss the kind of quiet and terrified sex you used to not do very much of in high school”, methinks Pillsbury wasn’t thinking about this kind of content matching when they kicked down some *koff* dough.
This entry was posted on Wednesday, November 25th, 2009 at 2:08 pm and is filed under Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.