Archive for the ‘Sea Change’ Category
August 5th, 2009
Why the CBS Research is so Important
The blogosphere is certainly abuzz right now with the news out of CBS (via PaidContent.org) that there may be more value in online that in live TV. While there are some things that rub me the wrong way, getting the ad dollars to merely move over online is NOT the answer, the fact that a research guy from a major network dared to say that online might be more valuable is incredibly powerful. It suggests that the somewhat dodgy digital future of content may be getting less dodgy. Go CBS Research guy David Poltrack – Go!
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